THINK, SEE, TALK, ACT LIKE A TURK
Communication audit, localization, and consultancy for the Turkish market
OUR BUSINESS INSIGHT
Many global brands, especially B2B companies, do not employ full-fledged communication divisions in Turkey. Since the local management focuses on sales and production, communication becomes of secondary importance. As a result, companies end up with communication outputs that don’t comply with the brand identity guides and are unable to reflect the original message due to the literal translations.
Besides, in some cases, brands may ask local offices to localize a global communication built on insights and messages that may conflict with culture, values, and beliefs or simply not resonate with Turkish people. However, the local agency may not be capable of fulfilling the task because of a lack of global advertising experience.
WHAT WE OFFER
Being your brand guard in Turkey.
Cultural Audit
Inspecting the communication adaptations in respect of the cultural codes of the country. This may be a TVC, print ad, mobile game, a website, even a catalog.
Cultural Adaptation /Transcreation
Adapting the global communication and translating the brand identity guidelines into Turkish with network agency experienced associates, in case of not working with an agency in Turkey.
Brand Identity Audit
Inspecting the communication in respect of compliance with the global brand identity and guidelines.
Communication Strategies
Supporting you with local market/consumer insights and creating local communication strategies for your brand.
Media Audit
We create reports that analyze the efficiency of your brand’s media usage and spending with highly experienced media planning experts.
Competitive Analysis
Periodical tracking and analysis of your brand's and competitors' online communication activities in Turkish.
WHO WE ARE
Strategic planning professional in advertising with a deep life and work experience throughout MENA (Tunisia, UAE, Jordan) and Turkey.